Digital transformation is no longer an option but a fundamental requirement for every modern business across the globe. Irrespective of your organization’s sector, size, or business model, digital transformation efforts are essential for thriving in today’s competitive landscape.
However, the execution of a digital transformation process can present challenges when it involves adapting digital offerings to meet customer requirements. This is where mobile applications play a crucial role.
In the realm of enterprise digital transformation, mobile apps serve as a smooth pathway to drive your organization into the digital age effortlessly. Also, with the emergence of cutting-edge technologies such as AI, ML, and IoT, the integration of mobile applications is enhancing outcomes significantly.
Transitioning to the core aspects of business, two primary elements require a business’s attention when planning a digital transformation. First workflow and workforce and second adaptability and portability. By incorporating their processes and communications into mobile apps, businesses can effectively address both objectives simultaneously.
Here are some statistics looking into why enterprises need to count mobile applications in their digital transformation strategy –
Although the above graph should be a compelling reason to prioritize mobile app development, there are additional statistics to consider.
- As per the Business of Apps report, 57% of the digital media usage and traffic comes through apps.
- Typically, the average smartphone user has a collection of more than 80 apps, with around 40 apps being actively used each month.
- 21% of millennials visit a mobile application 50+ times every day.
While the statistics undeniably highlight the surging growth of mobile apps, our focus in this article is the pivotal role that mobile applications play in the realm of digital business transformation.
In fact, it is proven that companies that embrace digital transformation improve the efficiency and profitability of their businesses.
As per research conducted by the SAP Center for Business Insights and Oxford Economics, 80% of businesses that have successfully undergone digital transformation have reported increased profits, with 85% noting an expansion in their market share. On average, industry leaders anticipate a remarkable 23% boost in revenue compared to their competitors.
Why should Businesses invest in mobile apps for digital transformation?
Enterprise mobile applications enable employees to engage with the company’s fundamental operations, even when they are not stationed at their desks. Consequently, this leads to enhanced employee satisfaction and heightened team efficiency. Thus, mobile applications become crucial for digital transformation in business.
Boosting Productivity and Efficiency: Providing employees with access to enterprise apps represents a strategic decision. These transformative applications significantly enhance productivity by enabling task completion, while keeping a watchful eye on business processes via mobile devices. Employees gain the flexibility to carry these apps anywhere, responding promptly without sticking to their desks.
Streamlining Workflows: Mobile software systems empower team leaders to assess their team’s performance while considering future optimizations. Additionally, organizations can leverage workflow optimization apps to automate repetitive and tedious tasks, implementing predefined rules to minimize the potential for human error.
Enhanced Customer Satisfaction: Mobile applications play a pivotal role in improving customer engagement for businesses. They achieve this by analyzing customer journeys, delivering tailored messages, personalized push notifications, and more. The advent of digital mobile apps and chatbots has revolutionized customer service, offering users prompt responses to their inquiries and requests. In short, the integration of digital apps into enterprises significantly elevates the overall consumer experience.
Transparency: Mobile apps empower users to access and share content on the go, anytime and from anywhere. Consequently, employees receive real-time updates that enable them to make informed decisions. Furthermore, digital apps can track tasks completed by team members and even provide their real-time location.
Collectively, these numerous reasons position mobility as a prominent solution within the US digital transformation solutions market.
Benefits of Adopting the Digital Model
We’ve already highlighted several points showcasing the importance of digital transformation, yet there are additional reasons emphasizing its importance.
- According to research findings, organizations that have achieved digital maturity demonstrate a remarkable 26% increase in profitability compared to their competitors who have not embraced digital transformation.
PTC survey has indicated that digital transformation can yield substantial benefits, including a 40% enhancement in operational efficiency, a 36% reduction in time-to-market, and a significant 35% improvement in the overall customer experience
Let’s explore the active role of mobile apps in driving a comprehensive 360-degree digital transformation within an enterprise.
Role of mobile Apps in digital transformation
In the past, businesses often viewed mobile applications as standalone entities rather than recognizing their pivotal role as catalysts in digital business transformation. However, this perception is not accurate, as mobile apps have the potential to expedite the pace of digital transformation and significantly contribute to an organization’s overall success. Considering this, let’s delve into different methods by which mobile apps can drive your business’s digital transformation efforts.
- Leveraging AI in Mobile Apps:
The advantages of using AI to enhance the customer experience are undeniable. In the realm of marketing transformation, businesses are increasingly employing AI to create user-friendly mobile applications, utilizing technologies such as natural language processing, natural language generation, speech recognition technology, chatbots, and biometrics.
AI-driven enterprise mobility applications best for employees with added intelligence and capabilities, sparking their enthusiasm, enhancing their knowledge, and ultimately boosting their productivity. AI not only aids in process automation and predictive analysis but also, enables businesses to cater to customer preferences in a manner that aligns with their desires.
- Incorporating IoT into Mobile Apps:
The days when IoT was primarily utilized for product displays and information sharing are fading into the past. The potential applications of mobile apps within the IoT domain continue to broaden.
Enterprises are adopting IoT transformation apps to efficiently manage smart equipment in their offices and supply chains, enhancing both efficiency and transparency. Although still relatively new in the enterprise sector, IoT digital apps are steadily establishing their foothold in the business landscape.
- Utilizing real-time analytics to make well-informed decisions:
In today’s business landscape, having access to real-time data analytics can confer a significant competitive edge. Within the context of enterprise digital transformation, mobile apps serve as a valuable means for businesses to gather user data and connect with their audience through marketing transformation messages crafted with insights gleaned from user app journeys.
Real-time analytics offer the ability to evaluate team performance, assess productivity, and gain immediate insights into task-related challenges that impact overall business value.
- Enhancing Mobility:
Mobility within an enterprise environment empowers employees to work at their convenience. Although its immediate effects may appear subtle, in the long term, it significantly influences team productivity.
By affording employees the flexibility to work according to their preferred time and location, you create an environment that fosters creativity and heightened productivity. A tangible outcome of implementing software that allows employees to work on their own terms and preferences was the emergence of innovative business expansion ideas and an overall increase in workforce productivity.
- Serving as the Digital Persona:
Mobile apps don’t just facilitate business transformation; they also open doors to a multitude of new possibilities. A mobile app’s digital strategy allows businesses to maintain alignment with both their current and prospective customers, making them the digital representation of your organization, and offering the foremost experience to potential users.
With the increasing dependence of customers on their mobile devices, the integration of mobile applications into your business strategy is instrumental in elevating customer engagement and gaining a competitive advantage, enabling you to surpass your rivals.
Process of utilizing mobile apps for digital transformation?
Here are some tips that can help your strategies for increasing the ROI on your enterprise app –
Embrace a Mobile-First Approach:
The crucial distinction that sets successful enterprise apps apart lies in how organizations view apps as more than just an extension of their websites. They prioritize a mobile-only approach throughout their software development journey, shaping every aspect from design to mobile app development and testing processes.
Defining the Mobility Scope:
Another valuable insight offered by digital transformation consulting firms is the importance of carefully examining your operations and workflows. This analysis helps identify the teams, departments, or functions that would gain the most from mobility.
Delegating Digital Transformation Initiatives:
When considering the outsourcing of digital transformation, we examine numerous advantages associated with entrusting digitalization to a digital transformation strategy . The primary advantage revolved around saving businesses efforts and time which goes into solving challenges like the absence of digital expertise, and constraints within the agile transformation process.
Embracing digital transformation has become imperative for most companies. With the ever-evolving technology landscape and increasingly aspirational and demanding customers, digitalization is essential for achieving success. Initiating your digital journey through mobile technology can be an excellent starting point.
Mobile applications play a pivotal role in the digital transformation efforts undertaken by organizations across various industries. Customers prefer engaging with brands through mobile experiences, readily embracing mobile solutions that simplify their lives.
Therefore, investing in mobile app development can significantly accelerate your organization’s digital transformation and provide a substantial competitive edge.